In the video below the Google Chief Economist Hal Varian, walks you through the AdWords Ad Auction and explain how you can maximum your cost-per-click (CPC) bid and increase your Quality Score to determine how much you actually pay for an ad click on Google’s search results pages. For more information check out the AdWords blog.

With financial times as rough as they are when it comes to advertising cost everyone tries to skim on their budgets every which way they can. So for those who use Google Adwords here is a great link provided by Google that shows you AdWords Tactics for Tough Times. The link provides 6 simple steps such as; Make sure your ad groups are targeted and relevant and Focus your money on your high-performers as well as others.

Aside for the AdWords Tactics for Tough Times link here is a great tool that allows you to Generate customized AdWords performance reports it’s called the Adwords Download Report Center. You can also try the Website Optimizer to try to increase your website and landing page conversion rates.

If you’ve never used Google Adwords and would like to know how you can make up to $3,000 a month. You won’t believe how easy it is…If you can click, type and follow simple directions, you’re ready to earn! Get your free starter kit here: Learn to earn on Google Today!

Google is having a contest where they’ll partner up with a handful of businesses to improve their website’s ROI. The contest ends July 17th, 2008 so hurry up and enter your site! Below is a video that explains the contest a little better.

I’m trying out a new service called Project Wonderful. From my understanding the site is pretty much an online Advertising bidding network that allows people to advertise on my site for only $0.10 a day.. that’s right ONLY $0.10 a day. The banner size you would advertise on my site (if you choose to) is a 125 x 125 square banner. Which would be located in the upper right hand on this page just under the Subscribe RSS image. My advice would be to… buy an ad space for $0.10 before the space soon jumps up to $10.00 a day… (which would be hopeful) Unless you guys think $0.10 is to much…? Let me know what you think..