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How the Google AdWords Ad Auction Works

Sunday, March 15th, 2009 | Marketing with No Comments »

In the video below the Google Chief Economist Hal Varian, walks you through the AdWords Ad Auction and explain how you can maximum your cost-per-click (CPC) bid and increase your Quality Score to determine how much you actually pay for an ad click on Google’s search results pages. For more information check out the AdWords blog.