In the video below the Google Chief Economist Hal Varian, walks you through the AdWords Ad Auction and explain how you can maximum your cost-per-click (CPC) bid and increase your Quality Score to determine how much you actually pay for an ad click on Google’s search results pages. For more information check out the AdWords blog.

With financial times as rough as they are when it comes to advertising cost everyone tries to skim on their budgets every which way they can. So for those who use Google Adwords here is a great link provided by Google that shows you AdWords Tactics for Tough Times. The link provides 6 simple steps such as; Make sure your ad groups are targeted and relevant and Focus your money on your high-performers as well as others.

Aside for the AdWords Tactics for Tough Times link here is a great tool that allows you to Generate customized AdWords performance reports it’s called the Adwords Download Report Center. You can also try the Website Optimizer to try to increase your website and landing page conversion rates.

If you’ve never used Google Adwords and would like to know how you can make up to $3,000 a month. You won’t believe how easy it is…If you can click, type and follow simple directions, you’re ready to earn! Get your free starter kit here: Learn to earn on Google Today!

Google is having a contest where they’ll partner up with a handful of businesses to improve their website’s ROI. The contest ends July 17th, 2008 so hurry up and enter your site! Below is a video that explains the contest a little better.

That’s right according to Reuters.com Google plans to implement advertising into web based videos. Google plans to do for videos what it has done for text. Some of the partners who have signed up are are the following; YuMe, Brightcove, and MyDamnChannel. If you would like to read more about this topic please feel free to check out Reuters.com.