The new Madden NFL 10 game (scheduled for release on Friday, August 14) by EA looks like its going to be a good one… With this Madden game EA is introducing their newest piece of technology, one that is also shared within many of the EA SPORTS games, called Procedural Awareness. The Procedural Awareness (PA for short) is considered the “next-gen” version of head tracking. You can find more photos and information over at the EA insider blog.